FinTech - Lead Generation, Creative, Strategy
phyre is a mobile app that turns your phone into a digital wallet. You can use it to easily shop anywhere with a POS and online. At the same time you can store all of your loyalty cards in the app and use them directly from your phone. phyre also allows you to send and receive money instantly and with no fees within the community. Pay and track spending to optimise your budget.
Challenge
Phyre, a digital wallet provider, struggled with low app installs despite traditional ads. Lack of funds hindered large-scale campaign. Find a way to increase app install base.
Solution
Social media insights identified "service trial" and referral program to be used as word-of-mouth tools. Campaign goals: raise awareness, nurture relationships, drive app installs.
Result
The social media campaign exceeded expectations, leading to a 300% app install increase for the digital wallet provider. The referral program was highly successful.
Konstantin Djelebov CEO
