Energy-efficient homes
Lead Generation, Creative, Strategy
Tejas Borja is the leading company in the ceramic tile sector for more than a century. In order to combine efficiency with design their solar solutions are integrated into the ceramic roof. Tejas Borja’s solar solutions are helping to reduce the carbon footprint on the planet by not using other natural resources for energy.
Challenge
We started working with Tejas Borja when the brand was just introduced to the local market. As every new begining that was very exciting! The brand faced challenges such as strong competition, low awareness and need to educate the local audience about the product benefits and advantages. Building brand awareness through digital marketing efforts is crucial to overcome these obstacles as it helps reach a wider audience, establish credibility, and differentiate from competitors, ultimately driving success in the new market.
Solution
To build brand awareness and generate new sales leads for Tejas Borja, we worked on a comprehensive marketing plan and strategy. For 5 years we have been managing all the paid growth strategy and execution.
We have buld a strong and effective process to target and onboard new prospective sales leads by implamenting complex lead generation campaigns. We’ve worked closely with the in-house team to help them streamline their efforts and processes to achieve business goals.
Result
The successful social media lead generation program we’ve planned and executed brought in approximately 50% of the organization's new prospective sales leads for the period of almost 4 consecutive years. Those campaigns effectively utilized social media platforms to capture the attention of the target audience and convert them into potential customers. By leveraging engaging content, targeted advertisements, and strategic call-to-actions, Tejas Borja was able to generate a significant number of high-quality leads. The campaign's success not only expanded the potential customer base but also improved the overall conversion rate, boosting the organization's sales and revenue. This achievement highlights the importance of a well-executed social media lead generation strategy in driving business growth.
